• Jess Cook, a Head of Content and Communications at Island and co-host of the podcast "That's Marketing, Baby," recently shared a valuable prompt on LinkedIn that transformed a chaotic transcript into a well-structured outline in a matter of seconds. This prompt encourages users to take a transcript from a conversation with a subject matter expert and create a logical blog post outline, rather than following a chronological order. The goal is to distill the information into a coherent structure that highlights key points and insights. In her post, Jess invites others to adopt this approach, emphasizing the importance of logical flow over chronological sequencing. She suggests that the outline should include sections that logically connect how a product can help an audience solve specific problems. This method not only streamlines the content creation process but also enhances clarity and engagement for the intended audience. The post garnered significant attention, with numerous comments from professionals sharing their own experiences and tips related to content creation and the use of generative AI tools. Some commenters highlighted their preferences for specific instructions when using AI, such as avoiding complex language and buzzwords, while others discussed their successes with editing rather than ideation. The conversation reflects a growing interest in leveraging AI for content development, with many professionals exploring ways to refine their prompts for better results. Jess also shared insights from her podcast, where she discusses various marketing strategies and tactics. She emphasizes the importance of planning content distribution before creation, which leads to stronger structure and easier repurposing. Additionally, she offers advice on managing large projects, including breaking tasks into manageable chunks and documenting progress to alleviate pressure. Overall, Jess Cook's contributions to the LinkedIn community highlight the evolving landscape of content marketing and the innovative ways professionals are utilizing AI to enhance their workflows and output quality. Her emphasis on logical structuring and effective communication resonates with many in the marketing field, fostering a collaborative environment for sharing best practices and insights.